New Deer District Concert Halls Come to Downtown Milwaukee
MILWAUKEE – Milwaukee Bucks and Fiserv Forum President Peter Feigin announced on Monday, May 23 that two new concert halls will be coming to the Deer District – with an opening scheduled for late 2023.
Rendering of new upcoming concert halls in the Deer District in downtown Milwaukee
The new venues will be located at the northeast corner of the former Bradley Center location in downtown Milwaukee. It will be developed and operated by Wisconsin-based FPC Live.
“We want to be that destination where people come to work, where people come to live, and obviously people come to play. Beyond exciting,” Feigin said. “With more than 135 events per year, these venues will attract an additional 200,000 people per year to Milwaukee. This will have a significant additional economic impact on the city.”
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“We’ve been promoting concerts here for decades – and we’re clearly excited for the future,” said Joel Plant, CEO of Frank Productions. “Milwaukee is growing and deserves these kinds of amenity-rich places to support its growth. And we’re committing to this bold $50 million investment.”
Joel Plant, CEO of Frank Productions
Plant added that construction of the sites will employ hundreds of people in the Milwaukee area. Once open, the sites will have dozens of full-time employees and hundreds of part-time employees.
Charlie Goldstone, president of FPC Live, said the new venues will be able to accommodate crowds of 400 to 4,000 fans – and everything in between. The venues will also offer everything that today’s artists expect.
“These amenities include incredible acoustics, site lines, plenty of bars and bathrooms, plus VIP seating, clubs, suites and services,” Goldstone said. “Artists will have luxury backstage accommodations and performance spaces that will allow them to produce shows of all sizes in these venues.”
Charlie Goldstone, President of FPC Live
“I want more tourism in Milwaukee. I want more tourism dollars spent in Milwaukee,” Milwaukee Mayor Cavalier Johnson said. “It’s good for downtown, it’s good for the city of Milwaukee.”
Cavalier Johnson, Mayor of Milwaukee
FPC Live said it would not seek any financial assistance from the City of Milwaukee. The sites will also serve as FPC Live’s headquarters in Milwaukee.
Construction of the new venues is expected to begin later this year.